5 Key Metrics Every Pilates Studio Should Track in 2026

Running a successful Pilates studio isn’t just about offering great classes — it’s about understanding the numbers behind your decisions. When you track the right metrics, you can improve retention, optimize scheduling, and grow revenue with clarity instead of guesswork.

Below are five key metrics that give Pilates studio owners real visibility into performance and growth:

Class Fill Rate

Shows how full your classes are on average

A healthy target is typically 70–85%

Low fill rate = revenue left unclaimed

High fill rate = opportunity to expand, adjust pricing, or restructure scheduling

Intro Offer Conversion Rate

Measures how many intro clients become long-term members

Small improvements make a big impact

Growth without additional marketing spend = ideal ROI

Membership Retention

Predictable, stable revenue starts with retention

If clients leave after 3–4 months, the issue is often experience

Retention reveals what’s working, what’s missing, and what deserves attention

Revenue by Service Category

Not all formats offer the same return

Privates, semi-privates, and group reformer each perform differently

Understanding this prevents scaling offerings that don’t support profit

Instructor Impact

Track fill rate, retention, and client feedback by instructor

This isn’t about comparison, it’s about support

Data offers clarity for coaching, recognition, and growth

At Bloom Analytics Collective, we help Pilates studio owners make calm, confident, data-informed decisions. With simple insights and judgment-free recommendations, you get a clear view of your studio’s performance and the next steps for growth

Book a free Discovery Call if you’d like to see what these metrics look like inside your studio